As Businessman Why You Shoud Read important Business Books For New Ideas 2020

How does reading books in business help?

We have told people that we get ideas from reading books, now it is not an advantage to book reading for businessmen but now it has become necessary. But now some people will say that you do not learn me now because I have come to M.B.A and do not tell me all this, I know what to do in business and whether to read books or not. Before this, let us tell you about the top business books of this year, let us discuss two case studies.

The first case study comes from KODAK

All the cameras and camera films that were sold in 1976 were 90% of the total, by sale Kodak, just 90% ..... Imagine

Now we will think that such a big company can never fail, but in 2012, the bankruptcy of Kodak Company was out.

Now this is the point for our, why did this happen?

When the technology of digital camera was coming from reel camera, Kodak said

  "Our company is too big we can't fail"

In 1975, a Kodak engineer named Steave Sasson asked the management to make a camera without a reel because digital technology was coming at that time but Kodak did not execute it.

And the Kodak, which used to sell 90% of the market as a camera, was soon replaced by Cannon, Sony.

  So lesson is for our ,

1) You are not too big fail: - 

 All people Must have heard the name of General Motors.

Its revenue was equal to the GDP of the country in its time, it took 107 years to achieve this status.

But today there is a company which is ahead of General Motors (GM), Ford, Honda.

The company that is at the forefront of these three, the most interesting thing in it is that it does not become a car at all.

This company only makes software, yet the market valuation of this company is more than these three companies.

I Hope You must have known the name of this company

Just Imagine this is a only 50MB application (Uber) more valuable than these three companies.

Now lesson number 2

2) Some engineers sitting in a small room can finish the project of 10,000 employees sitting in your mega building.

Now give such an example to a native man, he says that this does not happen in India or it does not work in local business.

So the answer to the first question is that both Kodak and General Motors were doing business in India as well, so it means that it happened in India.

And the second question is, this does not happen in the local business, for this, but I tell you a case study of local business.

In the past, there used to be a small super market type 4 floor building, which had a monopoly in its area, the same people used to do maximum business and they felt that the more floors they would keep, the more their business would be. You people must have gone to the society that this old thinking.

Now, Just Opposite of this business opened a 1 floor business which gives almost all the products and its owner was a little young, so what did it start to make the membership card for the customer

Make 1 card for 1000 rupees and you will get 10% discount on every product for the next 1 year.

That is, we have to do math to get our 1000 rupees, we have to buy under 10000 items for 1 year from them.

And their goal was to make a permanent customer.

Whenever I used to go to his shop, he used to say that Sir, you have taken your goods worth Rs 2000, you can save Rs 200 if you get our membership card made.

They asked me so many time to get the card made and then i got the card made.

 Now you just imagine that whenever I went to the market, I could see both those shops in the 4 floor building on the left side and the 1 floor shop on the right side.

Now you guest where do i go ?

Exactly, I only go to the1st floor shop. now this happen beacuse he was good at owning marketing, he knows what to do, he educated himself and keeps changing the technique.

But the owners of the other shop still do the old technic.

In the festival of Holi, the 4-floor owner had his wife sitting in the shop and canceled the staff leave too.

When the second 1 floor shop was closed because its owner knew that we are not going to go anywhere for the next one year and after that anyway our habit will become

The shortest lesson is that the only thing in business is constants and that is change

If you are ready for change then the business has a lot of rewards.

Now obviously next question comes, do we know what is going on in the latest marketing and how can we still updates our self ?

The easiest way to be good at any skill is to

Let's learn this thing from what's best in that thing

But the next question comes that if someone is good at something, then he will be very rich anyway and he will be very busy, he would have said so much time for us. And the same is true

But luckyli the maximum of these people has written books about his skills and his life in his career.

Instead of learning from our own experience, if we read their book, it can save us many years of mistakes.

Those who understand our ideas that our education budget should be more than the budget of our entertainment

Some people think that if the product is good, then the customer will come on its own, this is the biggest wrong fame

NIKOLA TESLA

Those who had so much invention, not only died in poverty not only because their products were not good, but because of that they had no knowledge about marketing at all.

So first we talk

1) Marketing: - 

Especially if we want to improve these skills of internet marketing, then we have to find the top people of this field.

But don't worry, I have found some of the top people

FRANKKERN

 RUSSELL BRUNSON

OR JEFF WALKER

All three are at the forefront of internet business

> RUSSELL is BRUNSON's own company

Click funnel

Whose market valuation is almost equal to 6000 crores

> Company of FRANKKERN

FRANKKERN INC. Those who provide marketing and advertising consultancy

> JEFF WALKER: -

JEFF WALKER is famous for its product launch formula

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These three do business of crores every year, now these people will not tell us their business technics but Luckyli these three have written a famous book

THE LAUNCH is written by JEFF WALKER

RUSSEL BRUNSON has written DOTCOM SECRET

And

FRANKKERN has written CONVERT 2.0

Now these books have a lot of value, so for the first time I will recommend you to read these three books.

Now some people think that these three are foreigners, their technology will go a little here

So my answer to this is that this is the basis of all psychology which is through out the world.

Now obviasli India has more foreigner product sales than India, from our shoes to toothpaste and other things that we can

BUSINESS GURUS is watching the courses that are being made, these are offshoots of foreigners' books and courses, now we can give 20,000 to 30,000 for these courses as well.

When I studied these people, I knew who the guru of these people was? After a lot of research, he taught whom three more names came out

CLAUDE C HOPKINS

DAVID OGILVY

OR DANKENNEDY

Now these three people are not in this world, but every marketer, Serious Business Owner, studies the work of these three.

Now I introduce you to these three people

If you have heard the name of all these, then behind the business of all this

CLAUDE C HOPKINS

He has a very big hand, he had advertised all the products and for the first time created a unique Philosophy which all the marketers of today study.

Next name comes

DAVID OGILVY

Also known as Father of Advancement, he pitched for DOVE, IBM, AMERICAN EXPRESS, UPS, COCA COLA ZERO

Next name is

DANKENNEDY

Who is the extra odinary marketer in my opinion, as many internet gurus today

NEIL PATEL

DAN LOK

TONNY ROBBINS

Everyone refers to their work, now another question comes, which is the famous book of all of them?

CLAUDE C HOPKINS has written MY LIFE ADVERTISING OR SCIENTIFIC ADVERTISING

DAVID OGILVY WROTE OGILVY ON ADVERTISING

AND DAN KENNEDY WROTE THE ULTIMATE SALES LETTER

And I will also recommend these three books to read because it is the principal ever green, based on the user's psychology, that's why today's marketers also use it.

Now the question of some people comes that I have a lot of interest in business, but I have not started any business yet, so we will start by asking where do we start from the same book that WARREN BUFFET started I had heard this story of I hope.

Warren Buffett, the world's most wealthy investor when he was seven, saw a book in the library called One Thousand Ways To Make $ 1000 BY F.C. MINAKER

There were 1000 ways to earn 1000 $. He got an idea in this book he read

They can buy a second hand pin ball machine and put in a barber shop

Now whenever people are waiting for him to get his hair cut, some of them will play a game of coin put in that pin ball machine to pass the time. You can create such monthly income by doing very little work. When some money was added to a pin ball machine, he bought another second hand machine and put it in another barber shop and in this way he started his first business. So I hop you too would like to read this book which Warren Buffett had read.

In Next, I will tell you a book which was given by one billner to another billiner, Warren Buffett gifted it to Bill Gates, because he liked this book very much and the name of this book is

BUSINESS ADVENTURE BY JOHN BROOKS

And Bill Gates speaks that even today, we learn a lot from this book. All these books should be available to every business person who wants to succeed in their business and reading this will also condition our mind.